That's what 36 months of our paid media looks like for one high-ticket e-commerce brand: $1.05M of Meta ad spend turned into $11.1M of attributed revenue — a 10.5x return — while annual spend nearly doubled year over year. Every number on this page is pulled straight from the ad platforms and the store's own sales data.
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Our client makes industrial-grade CNC equipment sold direct-to-consumer through their online store. The average order is roughly $1,900 — a researched, compared, slept-on purchase, bought by tradespeople and workshop owners. Not impulse shoppers.
That's exactly the kind of product paid social is "supposed to be bad at." Long consideration windows, a technical audience, and a price point where a wasted click is expensive. It's also where disciplined media buying compounds hardest — which is what this engagement set out to prove.
High-ticket doesn't convert on the first click. So we built the machine around how these buyers actually purchase — and let each channel do the job it's best at.
Prospecting built on product-led creative that speaks to a technical audience, structured for scale. Over 36 months: 132M impressions, 2.4M clicks, 6,000+ tracked purchases at ~$1,850 each.
Annual Meta spend grew from $258K in 2024 to $475K in 2025 — up 84% — while ROAS held in double digits. Scaling is easy. Scaling while the return holds is the actual job.
Search and Shopping capture buyers at the moment of decision, after Meta has done the introducing. $399K in spend returned $6.1M in Google-attributed conversion value — 15.3x.
A Klaviyo retention layer recovers the buyers a $1,900 product puts into "thinking about it" mode. The abandoned-cart flow alone drove $483K in the last 12 months — $133 per recipient.
Meta spend and Meta-attributed purchase value, quarter by quarter. Notice the pattern: the biggest spending quarters — Q4 2024 and Q4 2025 — were also the most efficient, peaking at 19.4x and 16.0x.
| Year | Meta spend | Meta-attributed | ROAS |
|---|---|---|---|
| 2023 † | $95,308 | $879,081 | 9.2x |
| 2024 | $257,606 | $3,400,089 | 13.2x |
| 2025 | $474,908 | $5,224,903 | 11.0x |
| 2026 YTD | $228,128 | $1,604,519 | 7.0x |
| Total | $1,055,950 | $11,108,593 | 10.5x |
† Meta 2023 covers Aug–Dec only (the platform limits historical retrieval to 37 months), so lifetime Meta totals are higher than shown. Google 2023 is the full year. All figures platform-reported, USD.
Ad platforms flatter themselves. So we hold ourselves to blended MER — total store revenue divided by total ad spend. Over the matched 36-month window: $14.1M in sales against $1.43M of combined spend. 9.9x. From the store's own books.
36 months of platform-attributed performance at 10.5x ROAS.
Search & Shopping harvesting the demand Meta creates — 15.3x ROAS.
Email revenue recovered from paid traffic since the program launched mid-2024.
Annual store revenue climbed from $3.9M in 2023 to $5.1M in 2025 — up 29% — and 2026 order volume is pacing roughly 30% ahead of last year. Site conversion rate rose 79% over the engagement as traffic quality and the funnel improved together.
This is the point of paid media done properly: not a pretty ROAS screenshot, but a business that's structurally bigger than it was three years ago.
We go through your ad accounts and store data and show you — with numbers — where money is leaking and where the upside is.
A concrete media plan: structure, creative direction, budgets, and the targets we'd hold ourselves to.
We rebuild, launch, and start compounding — the same playbook behind every number on this page.
If you sell something considered, expensive, and worth it — and you're spending on ads or ready to start — we'll audit your accounts for free and show you exactly where the next multiple is hiding.
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